Why storytelling?

Great stories start a fire!

Why storytelling? Storytelling is the way in which people naturally communicate. Stories are therefore a powerful and effective way of connecting people. Great stories start a fire!

Why should every organisation consider storytelling?

For this reason: a robustly framed and clear corporate story helps to channel the continuing dynamism of this age, often with changes in managers and employees and rapidly changing market conditions. It gives direction to mission, vision, ambition, positioning and helps increase pride in the organisation.

Why is storytelling such a popular marketing instrument?

For this reason: the transparency of our Internet-based age, with all its accessible-to-everyone social media, requires any organisation to have a clear, authentic, sincere and honest story. It is now easier than ever before to connect people by sharing stories and it is precisely that which makes storytelling an essential element of any communication plan.

delen samen boeien betrokken storytelling story

Why am I hearing so much about storytelling these days?

For this reason: storytelling is a relatively new phenomenon in the Netherlands and is being 'hijacked' by lots of parties as an umbrella term for all possible communication activities. People still do not realise sufficiently that storytelling is a lot more than just PR or occasional online activities. Storytelling People is one of the few parties with years of experience in the field of storytelling expertise, advice and implementation.

Why is storytelling different to advertising or communication?

For this reason: much more than advertising and communication, storytelling is based on the identity of the company and organisation and focuses more on connecting people both internally and externally. It exposes core values and retains and promotes them and that leads to increasing internal pride and external authenticity.

Corporate story video

Why is storytelling ideal for internal communication?

For this reason: people like to share the same great, engaging story. Storytelling based on a concise, inspiring corporate story touches people, activates them to take part and connect not only with each other but also with the company and its ambitions. Nothing beats the power of an organisation driven by shared pride.

groeien samen betrokken storytelling story

Why use storytelling for clients and business contacts?

For this reason: the story and direction of a company affects not just the people who work there but also its clients, business contacts and stakeholders. No company can do this alone. The clearer it is what the company stands for, the greater the confidence in its products or services. CSR is not a vogue word, but is essential for the success of your organisation. Storytelling is able to turn clients into fans and to feed them with stories which they can then share with their networks.

Why is storytelling a management tool?

For this reason: a company is a story and that story starts with the core of the company. The Why, How and What of the company are some of the major policy questions. Only by finding answers to these questions can the correct strategic decisions be taken. Mission, vision, ambition, positioning and objectives are elements which are defined at the highest level. From there the story can be conveyed throughout the organisation in all kinds of substories.

Why does storytelling have such a binding effect?

For this reason: ‘telling stories’ is charged with emotion and that seems to be quite removed from the concept of a return-driven organisation. However, both internally and externally, people have always felt attracted to stories and like to associate themselves with stories that move them, even if these have commercial motives. As long as the story is told honestly and appears to be authentic, the outside world has no problem bestowing goodwill on a company and internally this will help increase people's pride in the organisation.

boeien inspiratie samen visie leiderschap storytelling

Why is there no difference between storytelling for start-ups or blue chip companies?

For this reason: the basis of storytelling consists of answering the questions: Why, How, What? Answering those questions is essential for any organisation, whatever its size, for example for a growing start-up taking on more staff in order to provide a clear framework for attitude and behaviour and for a major concern wishing to permanently embed commitment, motivation, pride and unity at all levels of its global operation.

Why should CEOs embrace storytelling?

For this reason: just as the company is a story, the man at the top has to be the one who tells the story. In today's world the culture of personality plays a major role and people like to see the face behind the company. CEOs who regularly help spread the company's story, both internally and externally, will generate extra authenticity and credibility. After all, he or she is one of the people who laid the foundations for defining and formulating the mission, vision and ambition and that makes this 'ambassador's function' an essential piece of the puzzle.

About Storytelling People

For more than 30 years Storytelling People has been recording corporate stories and bringing them to life with storytelling and community building.

Our success stories

Storytelling makes the abstract corporate story accessible in stories by and for people.

Heineken: de magie
Friesland Campina: gezond groot
NS: de vooruitgang
Sligro: typisch Sligro
Randstad: shaping work
Sustainability: dedication

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Corporate storytelling brochure

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