The magic of Heineken

Corporate story Heineken | Storytelling People records the corporate story and brings it to life with storytelling and community building

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Magic

‘The magic of Heineken’ tells an exceptional corporate story. The star of this book is Heineken. Since it was established in 1864 in Amsterdam the brewery has grown to become a global concern and Heineken pilsner has become a global brand. Our task was: To record Heineken’s corporate DNA and success story for a broad international audience. With ‘Magic’ as the main theme we told the corporate story of Heineken an visualised it in iconic Heineken stories.

One Story

‘The magic of Heineken’ is a sparkling all-encompassing story, from book, experience and film to event. A success story about how you can bring corporate DNA to life. Images bring a corporate story back to the core. Core stories from Heineken history are visualised in pictures stories. Boticelli’s Venus and a surfer in foaming water express the feeling that Heineken is more than a glass of beer. It is a global brand, a lifestyle. The power of visual storytelling.

Perception

The real magic is bringing a corporate story to life. The Heineken Experience in Amsterdam has been a major success since it started in 2000, with more than 400,000 international visitors annually who come there to be immersed in the Heineken story. The magic goes further and you can get to know the family, brand and business in the documentary made in 2012, with leading roles for the magic of Heineken, with its little green bottle, the Heineken family and numerous consumers.

StoryTelling

The Heineken global brand

‘The magic of Heineken’ tells an exceptional corporate story. The star of this book is Heineken. Since it was established in 1864 in Amsterdam the brewery has grown to become a global concern and Heineken pilsner has become a global brand and an icon that everyone recognises immediately.