What is corporate storytelling?

The added value of corporate storytelling for companies and organisations

People need inspiring leaders with a strong vision. The corporate story and corporate storytelling help leaders to communicate their vision to their community.

What is corporate storytelling?

An explanation of corporate storytelling begins with understanding what storytelling is. Storytelling is the way in which people naturally communicate. Consequently, stories are a powerful and effective means of connecting people. While the businesslike way of communicating using facts and figures informs, storytelling allows people to experience what this data means.

Storytelling is essential for human life. Stories enable people to give meaning to their existence, pass on knowledge, change behaviour and understand their history and future.

Storytelling is aimed at dialogue and interaction and is ideal for community building.

The added value of corporate storytelling

Corporate storytelling turns the flame used to light the corporate story into a fire. The essence of your organisation is recorded in this story and corporate storytelling brings the written story to life. Corporate storytelling is an inspiring means of communication that involves people in messages and removes obstacles. Corporate storytelling has an extremely wide range of uses: more commitment in the organisation, ‘all noses pointing in the same direction’, new fire and passion in the organisation, developing leadership, promoting cooperation.

Corporate storytelling brings the story of the brand, organisation and company to life. People need to be part of a larger whole and contribute to a shared goal. Storytelling can reinforce the corporate culture or can steer an organisation through a process of change. Employees are involved in the core and the future of the organisation, make connections themselves, speak out about their personal experiences and their connection with the company, and share anecdotes about memorable events.

Corporate storytelling is all about connecting people

People make organisations. The employees of today and tomorrow continue building on the work carried out by people before them.

With corporate storytelling we connect the past, present and future to form a single story. Storytelling People is driven by the core story of entrepreneurs and businesses, otherwise known as the corporate DNA. The story everyone can identify with. We also like to stay true to our own entrepreneurial and innovative personality.

Storytelling People started out in 1986 with the renewal of storytelling by enriching corporate histories with people’s meaningful stories. In 2007 we were continuing along the pioneering road by choosing exclusively for corporate story and corporate storytelling, with customers such as FrieslandCampina, Randstad and Heineken. Since 2012 we again revitalised the corporate story through community building: by connecting people around our OneStory® Community platform.

Corporate storytelling for unity

We bring the corporate story of businesses to life in the Internet age with stories that really matter. We bring unity to the story of organisations. That is Storytelling People’s raison d’être. The core of any corporate story: connecting people to your story. Corporate storytelling revolves around creating real dialogue between people. Storytelling People does so both offline and online. Storytelling is ideally suitable for community building.

Storytelling People completes the corporate story circle:

Our corporate storytelling method of working

The core of any corporate story: connecting people to your story.

Every corporate story is unique, because every organisation is unique. However, what organisations have in common is a passion for their own story. If that story is authentic, it is told from the heart. OneStory® is our method and approach for consistent storytelling at all levels.

Our OneStory® method is the foundation for successful corporate stories and corporate communities. Our method of working brings the true stories in your organisation to the surface and combines them into a single clear story that connects people. With the corporate story we ignite the fire of inspiration in your organisation.

About Storytelling People

For more than 30 years Storytelling People has been recording corporate stories and bringing them to life with storytelling and community building.

Our success stories

Storytelling makes the abstract corporate story accessible in stories by and for people.

Heineken: de magie
Friesland Campina: gezond groot
NS: de vooruitgang
Sligro: typisch Sligro
Randstad: shaping work
Sustainability: dedication

Request a storytelling scan

Storytelling scans are a quick and inexpensive way to gain clarity and direction. Request a scan today so that you too can create clarity for the future of your story.

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Corporate storytelling brochure

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